Advertisement "For the animal shall not be measured by man." Personally, I don't like arguments defending an animal because it's so much "like us," especially when the intelligence card is thrown into the mix. That shouldn't matter. Wildlife should be protected because wildlife protection is important in and of itself; it benefits not just the individual animal or its species, but the ecosystem as a whole. And while unscientific, there is something to be said about the inherent worth of a unique species; regardless of how like or unlike us they are, they ought to matter simply because they exist. This is what we should emphasize, not how smart or cute or human-like an animal is, or it reinforces the cultural norm of only caring about and wishing to protect species we find personally appealing. It reinforces the kind of bias that allows people to bring their families to laugh and cheer as thousands of snakes die slow, painful deaths from decapitation.